Welcome to the Cosmic Soup Podcast where we talk about everything senior living. The teams at 3rdThird Marketing and Culinary Coach will share business ideas around serving older adults and cover a variety of topics including dining, marketing, operations and more. We'll also interview industry movers and shakers so you can get some different insights and perspectives into issues we all face. Fun and informative, Cosmic Soup will help your community to be successful and innovative.
Episodes
Thursday May 21, 2020
Thursday May 21, 2020
As the architect of many award-winning campaigns for 3rdThird Marketing and its clients, Creative Director and Brand Strategist Derek Dujardin has had a front-row seat to the evolution of branding and marketing strategies in the senior living field. We asked Derek for his perspective on the state of the industry prior to COVID-19 as well as on how things are evolving as the worldwide crisis continues to unfold. He shares some outside-the-box ideas on pivoting your marketing to minimize collateral damage and maximize results during these challenging times.
In part one of a two-part episode Derek focuses on creativity and ROI. He shares how he puts his background as an improv actor to use and illustrates how creative approaches to branding and advertising can have huge impacts on ROI.
Links
https://www.3rdThirdmarketing.com/podcast
https://cosmicsoup.podbean.com
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Email us! cosmicsoup@3rd3rd.com
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