Cosmic Soup: A Senior Living Podcast
Why the World Needs 3rdPlus

Why the World Needs 3rdPlus

October 12, 2021

It’s been a busy and productive year for us here at 3rdThird Marketing, and we wanted to take this opportunity to share some exciting news and give you a sneak peek of what we’ve been working on behind the scenes for quite some time.  As many of you know, the company has branched out to provide additional services in the form of Culinary Coach and Community Coach. We have now added one more business unit to the fold: SparksPlus. And with such expansion came the need to develop a concept that could combine branding, marketing, culinary, coaching, and life enrichment services all under one umbrella. So, in keeping with our commitment to make aging better by offering holistic, inspirational and life-enriching services for today’s modern elder, we are proud to announce that at the 2021 Leading Age Annual Meeting + Expo, we are officially launching 3rdPlus, a new umbrella brand that combines and empowers all our services under one name.

Joining us on the show today to discuss the development and unveiling of  3rdPlus is founder and principal Cynthia Thurlow Cruver. We’re also joined by  3rdPlus Creative Director Derek Dujardin who discusses the creative process as well as Dr. Kelly Tremblay, a neuroscientist and audiologist who specializes in aging and serves as a consultant to 3rdPlus by contributing to its education and science missions.

Cosmic Soup Links:

https://www.3rdThirdmarketing.com/podcast

https://www.culinarycoach.us

https://cosmicsoup.podbean.com

https://www.3rdThirdmarketing.com

Follow us on social media!

https://www.facebook.com/3rdThirdMarketing

https://www.twitter.com/3rdThirdMktg

https://instagram.com/3rdthirdmarketing

https://www.linkedin.com/company/3rdthirdmarketing

Email us! 

cosmicsoup@3rd3rd.com

Subscribe on iTunes, Google Podcasts, I Heart Radio, Spotify, TuneIn Radio, Amazon Music, Pandora, and Podbean!

 

 

 

 

 

 

Sell the Future: Blue Sky Selling with Don Warfield

Sell the Future: Blue Sky Selling with Don Warfield

September 24, 2021

Have you been dreaming about expanding your community or even just upgrading an area of your campus? Do you need the revenue and the financing to  make it happen, but aren't sure where the funds will come from? Then we have three words for you: Blue Sky Selling. And while this concept may seem daunting for some, it doesn't have to be. There are predictable, reliable and formulaic techniques that have a track record of proven results when applied correctly. 

Joining us today to discuss this concept is Community Coach VP of Sales and Marketing Don Warfield, who is an outspoken advocate for Blue Sky utilization and an expert in the field. Also joining us is 3rdPlus founder Cynthia Thurlow, who provides some additional insight to the advantages of Blue Sky Selling and what it means to "Sell the Future." Together, Don and Cynthia outline the steps necessary to launch a successful Blue Sky Campaign in a fun, casual, and informative fashion.

Cosmic Soup Links:

https://www.3rdThirdmarketing.com/podcast

https://www.culinarycoach.us

https://cosmicsoup.podbean.com

https://www.3rdThirdmarketing.com

Follow us on social media!

https://www.facebook.com/3rdThirdMarketing

https://www.twitter.com/3rdThirdMktg

https://instagram.com/3rdthirdmarketing

https://www.linkedin.com/company/3rdthirdmarketing

Email us! 

cosmicsoup@3rd3rd.com

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Contracted Dining  Vs. Self-Operation - Introducing Culinary VP Scott Daniels

Contracted Dining Vs. Self-Operation - Introducing Culinary VP Scott Daniels

July 16, 2021

 

"How's the food?"

The quality of a community's dining operation is one of the largest factors that potential residents take into consideration when deciding where to spend their retirement years. The reality is that the success or failure of a food program can make or break a community. It's no wonder, then, that one of the hottest topics in the industry is whether to self-operate or go with a contracted dining company.

Fortunately, we've got an expert in this area in our ranks. Joining us today is Scott Daniels,  Vice President of Culinary and Operations at Culinary Coach. Scott brings over 25 years of experience in contracted dining, and we took the opportunity to take a deep dive into  the subject. Join us as we explore the ins and outs of dining contracts, from a true insider's perspective of someone who spent over two decades in the trenches.  If you are thinking about how you can level-up your dining program and are exploring all options, this episode is for you!

Cosmic Soup Links:

https://www.3rdThirdmarketing.com/podcast

https://www.culinarycoach.us

https://cosmicsoup.podbean.com

https://www.3rdThirdmarketing.com

Follow us on social media!

https://www.facebook.com/3rdThirdMarketing

https://www.twitter.com/3rdThirdMktg

https://instagram.com/3rdthirdmarketing

https://www.linkedin.com/company/3rdthirdmarketing

Email us! 

cosmicsoup@3rd3rd.com

Subscribe on iTunes, Google Podcasts, I Heart Radio, Spotify, TuneIn Radio, Amazon Music, Pandora, and Podbean!

 

 

 

Visual Storytelling for Maximum Impact: Introducing Elliott Moore

Visual Storytelling for Maximum Impact: Introducing Elliott Moore

May 19, 2021

Fresh off our trip through the cosmos, we make a triumphant return to introduce our newest addition to the team, visual storytelling guru Elliott Moore. Join Mike, Cynthia, and Elliot as they discuss the various ways that communities in the aging services industry can build census and fight ageism by using affordable and accessible video technology to create impactful visual campaigns. Make sure you tune in to check out this fun conversation and hear our exciting announcement about Elliott's upcoming contributions to Cosmic Soup!

Cosmic Soup Links:

https://www.3rdThirdmarketing.com/podcast

https://www.culinarycoach.us

https://cosmicsoup.podbean.com

Follow us on social media!

https://www.facebook.com/3rdThirdMarketing

https://www.twitter.com/3rdThirdMktg

https://instagram.com/3rdthirdmarketing

https://www.linkedin.com/company/3rdthirdmarketing

Email us! 

cosmicsoup@3rd3rd.com

Subscribe on iTunes, Google Podcasts, I Heart Radio, Spotify, TuneIn Radio, Amazon Music, Pandora, and Podbean!

 

 

 

Holiday COVID-19 Immune-Boosting Superfood and Microbiome Extravaganza!

Holiday COVID-19 Immune-Boosting Superfood and Microbiome Extravaganza!

December 23, 2020

To close out the year, we thought it would be fun (because we're food nerds) to have a lighthearted but serious discussion about what kinds of food we should eat and what we can do to help boost our immune systems to better fight COVID-19 and other life-sucking illnesses. To make sure we roll into the New Year better prepared, Cynthia and I invited registered dietician Randi Saeter and professor of audiology and neuroscience Dr. Kelly Tremblay to join us for an epic conversation about  the microbiome, the mind-gut connection, delicious superfoods, and healthy habits.

Links

https://www.3rdThirdmarketing.com/podcast

https://www.culinarycoach.us

https://cosmicsoup.podbean.com

Follow us on social media!

https://www.facebook.com/3rdThirdMarketing

https://www.twitter.com/3rdThirdMktg

https://instagram.com/3rdthirdmarketing

https://www.linkedin.com/company/3rdthirdmarketing

Email us! 

cosmicsoup@3rd3rd.com

Subscribe on iTunes, Google Podcasts, I Heart Radio, Spotify, TuneIn Radio, Amazon Music, and more!

 

Entertainment and Engagement During COVID: Lifting Spirits with Aldersgate’s Brooks Shelley

Entertainment and Engagement During COVID: Lifting Spirits with Aldersgate’s Brooks Shelley

November 30, 2020

Aldersgate Life Plan Services is a picturesque community located on 231 majestic acres in Charlotte, NC. And while there is no denying the beauty of the locale, what is truly stunning are the hearts and minds of those that run the operations at this one-of-a-kind community. The folks at Aldersgate consider the residents, the employees, and the outlying communities their family and are dedicated to delivering on their mission to provide diversity, inclusion, and equity into every facet of their operation.

In addition to that, Aldersgate delivers on their commitment to ensure that all residents are engaged, entertained, and excited on a daily basis by providing world-class activities and functions. We're joined today by Brooks Shelley, Aldersgate's Director of Branding and Community Engagement. Tune in to hear Brooks and Mike discuss the ways that Aldersgate approaches resident and community engagement, and how , even during the pandemic, they are managing to keep morale up and spirits lifted during the holidays.

Aldersgate Links:

www.aldersgateuniversity.com

www.facebook.com/AldersgateSeniorLivingCommunity

www.instagram.com/aldersgatenc

Cosmic Soup Links:

https://www.3rdThirdmarketing.com/podcast

https://www.culinarycoach.us

https://cosmicsoup.podbean.com

Follow us on social media!

https://www.facebook.com/3rdThirdMarketing

https://www.twitter.com/3rdThirdMktg

https://instagram.com/3rdthirdmarketing

https://www.linkedin.com/company/3rdthirdmarketing

Email us! 

cosmicsoup@3rd3rd.com

Subscribe on iTunes, Google Podcasts, I Heart Radio, Spotify, TuneIn Radio, Amazon Music, and more!

 

Don Warfield - Level Up Your Sales!

Don Warfield - Level Up Your Sales!

November 10, 2020

We're back!

And to celebrate our triumphant return, we're pleased to introduce you to our brand new VP of sales and marketing, Don Warfield!

Join Cynthia, Don, and Mike as they discuss Don's epic sales career and his philosophy on generating lasting relationships. We explore his vision for the industry, the creation of Community Coach, and what he brings to the 3rd Third soup! We also recap what's been going on with us over the last couple of months … and drop a few hints on what's coming in the future.

Cosmic Soup Links:

https://www.3rdThirdmarketing.com/podcast

https://www.culinarycoach.us

https://cosmicsoup.podbean.com

Follow us on social media!

https://www.facebook.com/3rdThirdMarketing

https://www.twitter.com/3rdThirdMktg

https://instagram.com/3rdthirdmarketing

https://www.linkedin.com/company/3rdthirdmarketing

Email us! 

cosmicsoup@3rd3rd.com

Subscribe on iTunes, Google Podcasts, I Heart Radio, Spotify, TuneIn Radio, Amazon Music, and Podbean!

 

 

 

Cultivating Culture at Cadence:  Talking Horticulture and Memory Care with Rob Leinbach and Roy Wilburn

Cultivating Culture at Cadence: Talking Horticulture and Memory Care with Rob Leinbach and Roy Wilburn

September 3, 2020

What’s a common hobby among centenarians? According to a study recently covered by the BBC, the favored hobby is … gardening! Because we’re in the thick of summer, a lot of cool stuff is growing in the garden. So to celebrate all things green, we’re producing a series of podcasts on urban gardens located at senior living properties.

Joining us today is Rob Leinbach, Principal at Cadence Living, a company that develops, manages and owns a national portfolio of communities ranging from modest to truly upscale. We invited Rob to talk about their Poway, California, memory care community—Cadence at Poway.

To learn how Poway Gardens integrates a vast garden with resident programming, we are also joined by Roy Wilburn, horticultural director at the Poway location. Rob manages acres of epic gardens right on site, works with residents in the horticultural therapy program and runs an intergenerational program with nearby students.

Rob and Roy provided us with a ton of amazing and useful information. We learned why they chose this location and what urban gardens provide to the community and society as a whole. We discussed the benefits of horticultural therapy and the many ways Cadence at Poway uses these resources to benefit its residents.

And since our own Cynthia Thurlow-Cruver is also a super-powered organic farming ninja, she crashed the party to bring a little extra flavor to the soup. This is one episode you don’t want to miss!

Bringing Nature Indoors with Orla Concannon of Eldergrow

Bringing Nature Indoors with Orla Concannon of Eldergrow

July 30, 2020

Are you a fan of hands-on gardening, farm-to-fork culinary projects or natural alternatives to pharmacology? Then check out this uplifting episode! We meet Orla Concannon, founder and CEO of Seattle-based Eldergrow. This company brings gardening programs to senior living communities. In sharing her company’s origin, Orla highlights the roles that horticulture and therapeutic gardening play in elder care. We discuss how Eldergrow developed and expanded its concept, plus how these evolved in response to COVID-19. We also look to what the future may hold for new concepts and products. Join us for an inspiring story!

 

 

Eldergrow Links:

www.eldergrow.org

www.facebook.com/eldergrow

www.instagram.com/eldergrow

www.linkedin.com/eldergrow

 

Cosmic Soup Links:

https://www.3rdThirdmarketing.com/podcast

https://www.culinarycoach.us

https://cosmicsoup.podbean.com

Follow us on social media!

https://www.facebook.com/3rdThirdMarketing

https://www.twitter.com/3rdThirdMktg

https://instagram.com/3rdthirdmarketing

https://www.linkedin.com/company/3rdthirdmarketing

Email us! 

cosmicsoup@3rd3rd.com

Subscribe on iTunes, Google Podcasts, I Heart Radio, Spotify, TuneIn Radio, and Podbean!

 

 

Mailbag! - Your Questions Answered

Mailbag! - Your Questions Answered

June 15, 2020

For the last few months, we've invited you to submit your questions and comments to cosmicsoup@3rd3rd.com so that we can address them on the air and answer your burning questions. And now that day has finally arrived! Today, on our first ever "Mailbag" episode, Cynthia, Shawn, and Mike respond to questions about community living during COVID-19, leads and lead generation, faulty kitchen equipment, issues with getting fresh vegetables, and how to address concerns with food contractors.

Links

https://www.3rdThirdmarketing.com/podcast

https://www.culinarycoach.us

https://cosmicsoup.podbean.com

Follow us on social media!

https://www.facebook.com/3rdThirdMarketing

https://www.twitter.com/3rdThirdMktg

https://instagram.com/3rdthirdmarketing

https://www.linkedin.com/company/3rdthirdmarketing

Email us! 

cosmicsoup@3rd3rd.com

Subscribe on iTunes, Google Podcasts, I Heart Radio, Spotify, TuneIn Radio, and Podbean!

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