Cosmic Soup: A Senior Living Podcast
Mailbag! - Your Questions Answered

Mailbag! - Your Questions Answered

June 15, 2020

For the last few months, we've invited you to submit your questions and comments to cosmicsoup@3rd3rd.com so that we can address them on the air and answer your burning questions. And now that day has finally arrived! Today, on our first ever "Mailbag" episode, Cynthia, Shawn, and Mike respond to questions about community living during COVID-19, leads and lead generation, faulty kitchen equipment, issues with getting fresh vegetables, and how to address concerns with food contractors.

Links

https://www.3rdThirdmarketing.com/podcast

https://www.culinarycoach.us

https://cosmicsoup.podbean.com

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cosmicsoup@3rd3rd.com

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Derek Dujardin (Part 2) - COVID-19 and Pivoting for Productivity

Derek Dujardin (Part 2) - COVID-19 and Pivoting for Productivity

May 21, 2020

In part two of our conversation with Creative Director Derek Dujardin, we discuss his thoughts on how COVID-19  has affected the ways we approach marketing, branding, and pivoting for productivity. We also learn what Derek's ideal community would look like! Finally, he shares  three things communities can do today to impact the lives of their residents in a positive way.

Links

https://www.3rdThirdmarketing.com/podcast

https://www.culinarycoach.us

https://cosmicsoup.podbean.com

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Twitter: https://www.twitter.com/3rdThirdMktg

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LinkedIn:  https://www.linkedin.com/company/3rdthirdmarketing

Email us!  cosmicsoup@3rd3rd.com

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Derek Dujardin (Part 1) - Creativity and ROI

Derek Dujardin (Part 1) - Creativity and ROI

May 21, 2020

As the architect of many award-winning campaigns for 3rdThird Marketing and its clients, Creative Director and Brand Strategist Derek Dujardin has had a front-row seat to the evolution of branding and marketing strategies in the senior living field. We asked Derek for his perspective on the state of the industry prior to COVID-19 as well as on how things are evolving as the  worldwide crisis continues to unfold. He shares some  outside-the-box ideas on pivoting your marketing to minimize collateral damage and maximize results during these challenging times.

In part one of a two-part episode Derek focuses on creativity and ROI. He shares how he puts his background as an improv actor to use and illustrates  how creative approaches to branding and advertising can have huge impacts on ROI. 

Links

https://www.3rdThirdmarketing.com/podcast

https://www.culinarycoach.us

https://cosmicsoup.podbean.com

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Twitter: https://www.twitter.com/3rdThirdMktg

Instagram:  https://instagram.com/3rdthirdmarketing

LinkedIn:  https://www.linkedin.com/company/3rdthirdmarketing

Email us!  cosmicsoup@3rd3rd.com

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Jackie Heal: Considering the Future

Jackie Heal: Considering the Future

May 14, 2020

So far on Cosmic Soup, we've focused on industry insiders and experts in the field to provide technical insight and professional inspiration. Today we're mixing things up to present a really fun conversation with active senior Jackie Heal. At 80 years young, Jackie is a perfect candidate for a community resident, though she continues to live an active, productive, and comfortable life at home. She gives us some insight into her lifestyle, her perceptions of senior living communities, the effect COVID-19 has had on her, and what it would take to convince her to leave her home and transition into community living.

Links

https://www.3rdThirdmarketing.com/podcast

https://www.culinarycoach.us

https://cosmicsoup.podbean.com

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Email us! 

cosmicsoup@3rd3rd.com

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Digital Marketing for the New Norm (Part 2)

Digital Marketing for the New Norm (Part 2)

April 30, 2020

In part two of our conversation with Trish Mayer and Anna Rose Warren, we shift gears to discuss the nature of working for a female-led company in a historically male-driven industry, the effect COVID-19 has had on the digital and social realms, and what implications the public health crisis may have for the future of physical media. Trish and Anna Rose also share their ideas for how communities should be responding and what actions they can take to increase their digital and social presence.

Links

https://www.3rdThirdmarketing.com/podcast

https://www.culinarycoach.us

https://cosmicsoup.podbean.com

Follow us on social media!

https://www.facebook.com/3rdThirdMarketing

https://www.twitter.com/3rdThirdMktg

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Email us! 

cosmicsoup@3rd3rd.com

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Digital Marketing for the New Normal (Part 1)

Digital Marketing for the New Normal (Part 1)

April 30, 2020

Digital Marketing has been quietly altering the senior living industry over the past decade, but the current situation with COVID-19 has made creative and flexible communications and advertising solutions more imperative than ever. Today, Digital Marketing Manager Trish Mayer and Social Media Director Anna Rose Warren engage in an enlightening discussion on common misconceptions they see and how the industry can adapt as the virtual landscape quickly evolves in response to changing demands.

In part one of a two-part discussion, Trish and Anna Rose discuss pitfalls and outdated patterns and how the 3rdThird digital team provides creative solutions for clients.

Links

https://www.3rdThirdmarketing.com/podcast

https://www.culinarycoach.us

https://cosmicsoup.podbean.com

Follow us on social media!

https://www.facebook.com/3rdThirdMarketing

https://www.twitter.com/3rdThirdMktg

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https://www.linkedin.com/company/3rdthirdmarketing

Email us! 

cosmicsoup@3rd3rd.com

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Chef Mike Peacock (Part Two)  - Farm-to-Table Dining and Menu Engineering

Chef Mike Peacock (Part Two) - Farm-to-Table Dining and Menu Engineering

April 16, 2020

In Part Two of Cynthia's interview with Chef Mike Peacock, they discuss the impact of quality food in a community, plus Mike's philosophies on farm-to-table dining and what it will take for it to gain momentum in the industry. The conversation then steers towards menu engineering and what considerations to take when designing or modifying menus, specials, and food programs. This is the second part of a two-part episode.

Links

https://www.3rdThirdmarketing.com/podcast

https://www.culinarycoach.us

https://cosmicsoup.podbean.com

Follow us on social media!

https://www.facebook.com/3rdThirdMarketing

https://www.twitter.com/3rdThirdMktg

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Email us! 

cosmicsoup@3rd3rd.com

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Chef Mike Peacock (Part One) - Kitchen Not-So-Confidential

Chef Mike Peacock (Part One) - Kitchen Not-So-Confidential

April 16, 2020

In a shocking twist of cosmic fate, Cosmic Soup host and Executive Chef Mike Peacock finds himself in the hot seat as Cynthia takes over hosting duties and picks his brain about the similarities and differences between the food service and retail industries. They delve deep into how he uses his experience in both sectors to develop impactful teams and maximize guest experience. This is the first part of a two-part episode.

Links

https://www.3rdThirdmarketing.com/podcast

https://www.culinarycoach.us

https://cosmicsoup.podbean.com

Follow us on social media!

https://www.facebook.com/3rdThirdMarketing

https://www.twitter.com/3rdThirdMktg

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https://www.linkedin.com/company/3rdthirdmarketing

Email us! 

cosmicsoup@3rd3rd.com

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Chef Shawn Boling - In The Trenches!

Chef Shawn Boling - In The Trenches!

April 2, 2020

As a Culinary Coach, Chef Shawn Boling takes a unique approach to providing engaging culinary consulting services to the senior living industry. Today, he discusses with host and fellow chef Mike Peacock his evolutionary pathway to consulting and coaching and shares his insights on common pitfalls he frequently sees. Together, they also discuss solutions to some of the many challenges facing culinary programs: equipment, kitchen layout, staffing and training, cooking and product knowledge and leadership,  plus the roles the administration can play in helping to resolve these issues and set their communities up for success. 

Links

https://www.3rdThirdmarketing.com/podcast

https://www.culinarycoach.us

https://cosmicsoup.podbean.com

Follow us on social media!

https://www.facebook.com/3rdThirdMarketing

https://www.twitter.com/3rdThirdMktg

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Email us! 

cosmicsoup@3rd3rd.com

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Dr. Kelly Tremblay - Audiology, Dementia, Food and Science

Dr. Kelly Tremblay - Audiology, Dementia, Food and Science

March 19, 2020

Dr. Kelly Tremblay is a tenured professor of audiology and neuroscience, formerly of the University of Washington right here in our own Pacific Northwest. We were honored when she stopped by the Cosmic Soup Lair to engage Cynthia and Mike in an amazing conversation about the ways that hearing impacts the cognitive abilities of people as they age. We also dug into the science behind food and dementia and discussed one of Cynthia's favorite topics: the mind-gut connection. Join us un a deep-dive down a neurological rabbit hole and learn how to differentiate the true science from the snake oil!

Links

https://www.3rdThirdmarketing.com/podcast

www.culinarycoach.us

www.drkellytremblay.com

www.hearingloss.org

Follow us on social media!

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Email us! 

cosmicsoup@3rd3rd.com

Email Dr. Kelly

kelly@drkellytremblay.com

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