Cosmic Soup: A Senior Living Podcast
Cultivating Culture at Cadence:  Talking Horticulture and Memory Care with Rob Leinbach and Roy Wilburn

Cultivating Culture at Cadence: Talking Horticulture and Memory Care with Rob Leinbach and Roy Wilburn

September 3, 2020

What’s a common hobby among centenarians? According to a study recently covered by the BBC, the favored hobby is … gardening! Because we’re in the thick of summer, a lot of cool stuff is growing in the garden. So to celebrate all things green, we’re producing a series of podcasts on urban gardens located at senior living properties.

Joining us today is Rob Leinbach, Principal at Cadence Living, a company that develops, manages and owns a national portfolio of communities ranging from modest to truly upscale. We invited Rob to talk about their Poway, California, memory care community—Cadence at Poway.

To learn how Poway Gardens integrates a vast garden with resident programming, we are also joined by Roy Wilburn, horticultural director at the Poway location. Rob manages acres of epic gardens right on site, works with residents in the horticultural therapy program and runs an intergenerational program with nearby students.

Rob and Roy provided us with a ton of amazing and useful information. We learned why they chose this location and what urban gardens provide to the community and society as a whole. We discussed the benefits of horticultural therapy and the many ways Cadence at Poway uses these resources to benefit its residents.

And since our own Cynthia Thurlow-Cruver is also a super-powered organic farming ninja, she crashed the party to bring a little extra flavor to the soup. This is one episode you don’t want to miss!

Bringing Nature Indoors with Orla Concannon of Eldergrow

Bringing Nature Indoors with Orla Concannon of Eldergrow

July 30, 2020

Are you a fan of hands-on gardening, farm-to-fork culinary projects or natural alternatives to pharmacology? Then check out this uplifting episode! We meet Orla Concannon, founder and CEO of Seattle-based Eldergrow. This company brings gardening programs to senior living communities. In sharing her company’s origin, Orla highlights the roles that horticulture and therapeutic gardening play in elder care. We discuss how Eldergrow developed and expanded its concept, plus how these evolved in response to COVID-19. We also look to what the future may hold for new concepts and products. Join us for an inspiring story!

 

 

Eldergrow Links:

www.eldergrow.org

www.facebook.com/eldergrow

www.instagram.com/eldergrow

www.linkedin.com/eldergrow

 

Cosmic Soup Links:

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Mailbag! - Your Questions Answered

Mailbag! - Your Questions Answered

June 15, 2020

For the last few months, we've invited you to submit your questions and comments to cosmicsoup@3rd3rd.com so that we can address them on the air and answer your burning questions. And now that day has finally arrived! Today, on our first ever "Mailbag" episode, Cynthia, Shawn, and Mike respond to questions about community living during COVID-19, leads and lead generation, faulty kitchen equipment, issues with getting fresh vegetables, and how to address concerns with food contractors.

Links

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Derek Dujardin (Part 2) - COVID-19 and Pivoting for Productivity

Derek Dujardin (Part 2) - COVID-19 and Pivoting for Productivity

May 21, 2020

In part two of our conversation with Creative Director Derek Dujardin, we discuss his thoughts on how COVID-19  has affected the ways we approach marketing, branding, and pivoting for productivity. We also learn what Derek's ideal community would look like! Finally, he shares  three things communities can do today to impact the lives of their residents in a positive way.

Links

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Derek Dujardin (Part 1) - Creativity and ROI

Derek Dujardin (Part 1) - Creativity and ROI

May 21, 2020

As the architect of many award-winning campaigns for 3rdThird Marketing and its clients, Creative Director and Brand Strategist Derek Dujardin has had a front-row seat to the evolution of branding and marketing strategies in the senior living field. We asked Derek for his perspective on the state of the industry prior to COVID-19 as well as on how things are evolving as the  worldwide crisis continues to unfold. He shares some  outside-the-box ideas on pivoting your marketing to minimize collateral damage and maximize results during these challenging times.

In part one of a two-part episode Derek focuses on creativity and ROI. He shares how he puts his background as an improv actor to use and illustrates  how creative approaches to branding and advertising can have huge impacts on ROI. 

Links

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Jackie Heal: Considering the Future

Jackie Heal: Considering the Future

May 14, 2020

So far on Cosmic Soup, we've focused on industry insiders and experts in the field to provide technical insight and professional inspiration. Today we're mixing things up to present a really fun conversation with active senior Jackie Heal. At 80 years young, Jackie is a perfect candidate for a community resident, though she continues to live an active, productive, and comfortable life at home. She gives us some insight into her lifestyle, her perceptions of senior living communities, the effect COVID-19 has had on her, and what it would take to convince her to leave her home and transition into community living.

Links

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Digital Marketing for the New Norm (Part 2)

Digital Marketing for the New Norm (Part 2)

April 30, 2020

In part two of our conversation with Trish Mayer and Anna Rose Warren, we shift gears to discuss the nature of working for a female-led company in a historically male-driven industry, the effect COVID-19 has had on the digital and social realms, and what implications the public health crisis may have for the future of physical media. Trish and Anna Rose also share their ideas for how communities should be responding and what actions they can take to increase their digital and social presence.

Links

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Digital Marketing for the New Normal (Part 1)

Digital Marketing for the New Normal (Part 1)

April 30, 2020

Digital Marketing has been quietly altering the senior living industry over the past decade, but the current situation with COVID-19 has made creative and flexible communications and advertising solutions more imperative than ever. Today, Digital Marketing Manager Trish Mayer and Social Media Director Anna Rose Warren engage in an enlightening discussion on common misconceptions they see and how the industry can adapt as the virtual landscape quickly evolves in response to changing demands.

In part one of a two-part discussion, Trish and Anna Rose discuss pitfalls and outdated patterns and how the 3rdThird digital team provides creative solutions for clients.

Links

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Chef Mike Peacock (Part Two)  - Farm-to-Table Dining and Menu Engineering

Chef Mike Peacock (Part Two) - Farm-to-Table Dining and Menu Engineering

April 16, 2020

In Part Two of Cynthia's interview with Chef Mike Peacock, they discuss the impact of quality food in a community, plus Mike's philosophies on farm-to-table dining and what it will take for it to gain momentum in the industry. The conversation then steers towards menu engineering and what considerations to take when designing or modifying menus, specials, and food programs. This is the second part of a two-part episode.

Links

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Chef Mike Peacock (Part One) - Kitchen Not-So-Confidential

Chef Mike Peacock (Part One) - Kitchen Not-So-Confidential

April 16, 2020

In a shocking twist of cosmic fate, Cosmic Soup host and Executive Chef Mike Peacock finds himself in the hot seat as Cynthia takes over hosting duties and picks his brain about the similarities and differences between the food service and retail industries. They delve deep into how he uses his experience in both sectors to develop impactful teams and maximize guest experience. This is the first part of a two-part episode.

Links

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