Welcome to the Cosmic Soup Podcast where we talk about everything senior living. The teams at 3rdThird Marketing and Culinary Coach will share business ideas around serving older adults and cover a variety of topics including dining, marketing, operations and more. We'll also interview industry movers and shakers so you can get some different insights and perspectives into issues we all face. Fun and informative, Cosmic Soup will help your community to be successful and innovative.
Episodes
Friday Dec 31, 2021
Friday Dec 31, 2021
In this episode of F-Tag Friday we discuss F801 and F802, which layout the requirements for having Qualified Dietary Staff as well as sufficient levels of Dietary Support Personnel. Tune in to hear 3rdPlus and Culinary Coach VP of Health Services Randi Saeter share her insight on these two critical areas.
Links:
www.linkedin.com/company/3rdthird-marketing
Friday Dec 03, 2021
Friday Dec 03, 2021
Welcome to F-Tag Friday, our new semi-regular segment on Cosmic Soup! On any given Friday of our closing, 3rdPlus VP of Health Services Randi Saeter will break down the often confusing Code of Federal Regulations for Long Term Care into bite-sized, digestible morsels with the goal of helping senior living communities provide the best care possible and avoid getting fines, citations and additional regulation and monitoring placed on their already challenging operations.
And because we're so passionate about food, health and wellness, we will be initially focusing on the specific codes (F-tags) that cover the Food and Nutrition Services regulatory group. In our first episode, we cover F800: Provided Diet Meets Needs of Each Resident.
Links:
www.linkedin.com/company/3rdthird-marketing
Tuesday Oct 12, 2021
Tuesday Oct 12, 2021
It’s been a busy and productive year for us here at 3rdThird Marketing, and we wanted to take this opportunity to share some exciting news and give you a sneak peek of what we’ve been working on behind the scenes for quite some time. As many of you know, the company has branched out to provide additional services in the form of Culinary Coach and Community Coach. We have now added one more business unit to the fold: SparksPlus. And with such expansion came the need to develop a concept that could combine branding, marketing, culinary, coaching, and life enrichment services all under one umbrella. So, in keeping with our commitment to make aging better by offering holistic, inspirational and life-enriching services for today’s modern elder, we are proud to announce that at the 2021 Leading Age Annual Meeting + Expo, we are officially launching 3rdPlus, a new umbrella brand that combines and empowers all our services under one name.
Joining us on the show today to discuss the development and unveiling of 3rdPlus is founder and principal Cynthia Thurlow Cruver. We’re also joined by 3rdPlus Creative Director Derek Dujardin who discusses the creative process as well as Dr. Kelly Tremblay, a neuroscientist and audiologist who specializes in aging and serves as a consultant to 3rdPlus by contributing to its education and science missions.
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Friday Sep 24, 2021
Friday Sep 24, 2021
Have you been dreaming about expanding your community or even just upgrading an area of your campus? Do you need the revenue and the financing to make it happen, but aren't sure where the funds will come from? Then we have three words for you: Blue Sky Selling. And while this concept may seem daunting for some, it doesn't have to be. There are predictable, reliable and formulaic techniques that have a track record of proven results when applied correctly.
Joining us today to discuss this concept is Community Coach VP of Sales and Marketing Don Warfield, who is an outspoken advocate for Blue Sky utilization and an expert in the field. Also joining us is 3rdPlus founder Cynthia Thurlow, who provides some additional insight to the advantages of Blue Sky Selling and what it means to "Sell the Future." Together, Don and Cynthia outline the steps necessary to launch a successful Blue Sky Campaign in a fun, casual, and informative fashion.
Cosmic Soup Links:
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https://www.3rdThirdmarketing.com
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Friday Jul 16, 2021
Friday Jul 16, 2021
"How's the food?"
The quality of a community's dining operation is one of the largest factors that potential residents take into consideration when deciding where to spend their retirement years. The reality is that the success or failure of a food program can make or break a community. It's no wonder, then, that one of the hottest topics in the industry is whether to self-operate or go with a contracted dining company.
Fortunately, we've got an expert in this area in our ranks. Joining us today is Scott Daniels, Vice President of Culinary and Operations at Culinary Coach. Scott brings over 25 years of experience in contracted dining, and we took the opportunity to take a deep dive into the subject. Join us as we explore the ins and outs of dining contracts, from a true insider's perspective of someone who spent over two decades in the trenches. If you are thinking about how you can level-up your dining program and are exploring all options, this episode is for you!
Cosmic Soup Links:
https://www.3rdThirdmarketing.com/podcast
https://cosmicsoup.podbean.com
https://www.3rdThirdmarketing.com
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Wednesday May 19, 2021
Wednesday May 19, 2021
Fresh off our trip through the cosmos, we make a triumphant return to introduce our newest addition to the team, visual storytelling guru Elliott Moore. Join Mike, Cynthia, and Elliot as they discuss the various ways that communities in the aging services industry can build census and fight ageism by using affordable and accessible video technology to create impactful visual campaigns. Make sure you tune in to check out this fun conversation and hear our exciting announcement about Elliott's upcoming contributions to Cosmic Soup!
Cosmic Soup Links:
https://www.3rdThirdmarketing.com/podcast
https://cosmicsoup.podbean.com
Follow us on social media!
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Wednesday Dec 23, 2020
Wednesday Dec 23, 2020
To close out the year, we thought it would be fun (because we're food nerds) to have a lighthearted but serious discussion about what kinds of food we should eat and what we can do to help boost our immune systems to better fight COVID-19 and other life-sucking illnesses. To make sure we roll into the New Year better prepared, Cynthia and I invited registered dietician Randi Saeter and professor of audiology and neuroscience Dr. Kelly Tremblay to join us for an epic conversation about the microbiome, the mind-gut connection, delicious superfoods, and healthy habits.
Links
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Monday Nov 30, 2020
Monday Nov 30, 2020
Aldersgate Life Plan Services is a picturesque community located on 231 majestic acres in Charlotte, NC. And while there is no denying the beauty of the locale, what is truly stunning are the hearts and minds of those that run the operations at this one-of-a-kind community. The folks at Aldersgate consider the residents, the employees, and the outlying communities their family and are dedicated to delivering on their mission to provide diversity, inclusion, and equity into every facet of their operation.
In addition to that, Aldersgate delivers on their commitment to ensure that all residents are engaged, entertained, and excited on a daily basis by providing world-class activities and functions. We're joined today by Brooks Shelley, Aldersgate's Director of Branding and Community Engagement. Tune in to hear Brooks and Mike discuss the ways that Aldersgate approaches resident and community engagement, and how , even during the pandemic, they are managing to keep morale up and spirits lifted during the holidays.
Aldersgate Links:
www.facebook.com/AldersgateSeniorLivingCommunity
www.instagram.com/aldersgatenc
Cosmic Soup Links:
https://www.3rdThirdmarketing.com/podcast
https://cosmicsoup.podbean.com
Follow us on social media!
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Tuesday Nov 10, 2020
Tuesday Nov 10, 2020
We're back!
And to celebrate our triumphant return, we're pleased to introduce you to our brand new VP of sales and marketing, Don Warfield!
Join Cynthia, Don, and Mike as they discuss Don's epic sales career and his philosophy on generating lasting relationships. We explore his vision for the industry, the creation of Community Coach, and what he brings to the 3rd Third soup! We also recap what's been going on with us over the last couple of months … and drop a few hints on what's coming in the future.
Cosmic Soup Links:
https://www.3rdThirdmarketing.com/podcast
https://cosmicsoup.podbean.com
Follow us on social media!
https://www.facebook.com/3rdThirdMarketing
https://www.twitter.com/3rdThirdMktg
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https://www.linkedin.com/company/3rdthirdmarketing
Email us!
Subscribe on iTunes, Google Podcasts, I Heart Radio, Spotify, TuneIn Radio, Amazon Music, and Podbean!
Thursday Sep 03, 2020
Thursday Sep 03, 2020
What’s a common hobby among centenarians? According to a study recently covered by the BBC, the favored hobby is … gardening! Because we’re in the thick of summer, a lot of cool stuff is growing in the garden. So to celebrate all things green, we’re producing a series of podcasts on urban gardens located at senior living properties.
Joining us today is Rob Leinbach, Principal at Cadence Living, a company that develops, manages and owns a national portfolio of communities ranging from modest to truly upscale. We invited Rob to talk about their Poway, California, memory care community—Cadence at Poway.
To learn how Poway Gardens integrates a vast garden with resident programming, we are also joined by Roy Wilburn, horticultural director at the Poway location. Rob manages acres of epic gardens right on site, works with residents in the horticultural therapy program and runs an intergenerational program with nearby students.
Rob and Roy provided us with a ton of amazing and useful information. We learned why they chose this location and what urban gardens provide to the community and society as a whole. We discussed the benefits of horticultural therapy and the many ways Cadence at Poway uses these resources to benefit its residents.
And since our own Cynthia Thurlow-Cruver is also a super-powered organic farming ninja, she crashed the party to bring a little extra flavor to the soup. This is one episode you don’t want to miss!